MBA Direct Admission with Specialization in Marketing
An MBA degree in Marketing is one of the most sought-after main-stream courses and we here at Ace1Guru assist potential future professionals with MBA Direct Admission with Specialization in Marketing.
With demand for skilled professionals rising in India, a master’s in present times has become imperative for Professional growth. However, choosing a master’s course can oft become confusing. With several specializations available, you need to make a selection carefully.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing, an enterprise cannot strive to expand its business.
This is where the role of an individual with a specialized degree in Marketing comes to play. A masters in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Ace1Guru is the most trusted name in the education sector in India since 2004 by coming forward to help students and working personnel who missed the dates to apply for entrance exams or have scored low marks in the qualifying exams.
Even if you have missed any entrance exams like CAT, XAT, MAT, CMAT, ATMA, etc. Or have scored low marks, Ace1Guru is the one-stop to ensure that this would not hinder you to study in your dream college and pursue a successful career.
We not only provide MBA Direct Admission with Specialization in Marketing but also groom the candidates so that they can develop their inter and intra-personal skills which would prove as a booster for their education and career growth.
This is the correct time to start and make sure that you secure a seat in your dream college so that going forward you can work with the leading business in the industry. You can reach out to us and get in touch with our Career Guidance Experts by booking an appointment at our offices in Bangalore, Pune, and Delhi.
We can be contacted at Ace1Guru +91-9742479101(Ankit Mishra) / +919742886036 (Anis)/+91-9035556036 (Mayur Gautam) and we will get in touch with you within 48 hours.
First, let us understand “What is Marketing all about?”
*** MBA Direct Admission with Specialization in Marketing ***
Trade and commerce have been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling hence is considered most important in an organization.
The Marketing MBA may be a concentration within the MBA (Master’s in Business Administration) is one amongst the foremost popular graduate degrees out there. Marketing students study consumer behavior and make products that they’re going to presumably want to shop for.
Classes in marketing cover topics like advertising, branding, marketing research, and marketing globally and online, among many other topics.
Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization recognize consumer behavior and cater to their requirements among other things.
Your career options are limitless with an MBA in marketing. you’ll start your own business, consult, or manage many alternative kinds of companies. you’re also prepared for leadership positions within the field of promoting.
Key Characteristics of an MBA in Marketing
*** MBA Direct Admission with Specialization in Marketing ***
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Program Duration *** MBA Direct Admission with Specialization in Marketing |
2 years (4 or 6 semesters) for Regular Program |
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Varies from a minimum of 2-2.5 years to a maximum of 4 |
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Varies from 1 year to 2 year for Executive Programs |
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Eligibility *** MBA Direct Admission with Specialization in Marketing |
Bachelor’s Degree in any Discipline |
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Work Experience is required for Executive Programs |
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Admission Process *** MBA Direct Admission with Specialization in Marketing |
Entrance Exam + Group Discussion/Personal Interview |
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Major Entrance Exams *** MBA Direct Admission with Specialization in Marketing |
CAT, XAT, MAT, CMAT, SNAP |
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Required Skills *** MBA Direct Admission with Specialization in Marketing |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
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What do you Learn? *** MBA Direct Admission with Specialization in Marketing |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
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Program Fee *** MBA Direct Admission with Specialization in Marketing |
4 Lakh INR – 20 Lakh INR |
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Average Starting Salary *** MBA Direct Admission with Specialization in Marketing |
8 Lakh INR – 12 Lakh INR |
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Top Hiring Companies *** MBA Direct Admission with Specialization in Marketing |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
Now one question which every individual will think is “Who should opt for MBA in Marketing?”
*** MBA Direct Admission with Specialization in Marketing ***
While a master’s in Marketing is open to anyone who wishes to pursue it, a master’s in Marketing is the best bet for people who are creative, have good communication skills, and have an aptitude for human behavior.
Stating this now let’s see that which are the best Institutes for MBA in Marketing?
*** MBA Direct Admission with Specialization in Marketing ***
Choosing the right institute is equally vital as choosing the right course. In India, there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing is listed below:
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Rank |
Name of Institute |
Name of Marketing Course on Offer |
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1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
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2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
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3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
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4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program – Marketing |
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5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
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6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing |
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7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing |
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8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management |
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9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
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10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
What are the Electives for MBA in Marketing?
*** MBA Direct Admission with Specialization in Marketing ***
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
- Marketing Research
- Consumer Behavior
- Marketing Strategy
- Marketing Services
- Product & Service Design
- Brand Management
- Digital and Social Media Marketing
- Analysis of Demand
- Marketing Campaigns
Course Delivery Structure
*** MBA Direct Admission with Specialization in Marketing ***
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO, etc.
Read:- Master in Business Administration Direct Admission in Finance
Which is better – MBA in Marketing or MBA in Finance?
*** MBA Direct Admission with Specialization in Marketing ***
This is a question often asked by master’s aspirants since both Marketing and Finance have a stronghold when it comes to job opportunities. To pick the best one out of an MBA in Finance and an MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example, if you have excellent communication skills and are good with people then marketing is the right choice for you. Masters in Marketing involves traveling and is the right option for individuals with excellent people skills.
Which course one should choose?
PGP Vs. PGDM
*** MBA Direct Admission with Specialization in Marketing ***
PGP stands for Post Graduate Program and is a full 2-year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and a PGDM course.
Further Academic Opportunities
*** MBA Direct Admission with Specialization in Marketing ***
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem-solving skills.
Other than FPM Program an individual can also go for a Ph.D. in Management which is offered at Universities and IITs. An FPM program or Ph.D. in Management paves way for a career in Research and/or Teaching. The average salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
Eligibility of the Master of Business Administration [MBA] (Marketing)
Graduation or a Bachelor’s Degree in any discipline obtained through the 10+2+3 system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA of any of the Universities incorporated by an act of the Central or State Legislature in India. There is a Relaxation of 5% aggregate for SC/ST candidates.
How to Get Admission in Master of Business Administration [MBA] (Marketing)
Admission Process to MBA in Marketing
Most B-Schools in India offering an MBA degree in Marketing, intake students on the basis of their performance in one of the several National Level Entrance exams. The process of admission through entrance tests is better explained through the below given process.
- 1st Step – Online / Paper – based Entrance Test
- 2nd Step – Group Discussion / Personal Interview
- Final Step – Final Offer of Admission
On the basis of performance in the Entrance Test, a handful of students are called for Group Discussion and Personal Interview. Some institutes also conduct Essay Writing Test prior to Group Discussion and Interview.
On the basis of overall performance, a student is offered admission at the institute. All the major B-Schools also give weightage to performance in Higher Secondary and Graduation level while preparing the final list of selected students.
Direct Admission
*** MBA Direct Admission with Specialization in Marketing ***
Certain Institutes also offer Direct Admission in MBA programs on the basis of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT, etc. However, these days almost all B-Schools have a Group Discussion or Personal Interview, or both as part of their selection process. So students seeking admission to good B-Schools should gear up for one or other of the entrance exams conducted.
Also Read:- Top 50 Colleges for MBA Direct Admission in Management Quota
List of Nationally Conducted Entrance Exams
Below is a list of the major Management Entrance Tests conducted in India and their conducting Institutes.
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Name of Exam |
Institute for which the exam is conducted |
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CAT *** MBA Direct Admission with Specialization in Marketing |
Indian Institute of Management (IIM) |
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XAT *** MBA Direct Admission with Specialization in Marketing |
XLRI (Xavier Institute of Management) |
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CMAT *** MBA Direct Admission with Specialization in Marketing |
Management Programs approved by AICTE |
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SNAP *** MBA Direct Admission with Specialization in Marketing |
Management Programs at Symbiosis International University |
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NMAT by GMAC *** MBA Direct Admission with Specialization in Marketing |
Narsee Monjee Institute of Management Studies |
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IIFT *** MBA Direct Admission with Specialization in Marketing |
Indian Institute of Foreign Trade |
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MICAT *** MBA Direct Admission with Specialization in Marketing |
MICA Institute of Strategic Marketing and Communication |
Selection Process
*** MBA Direct Admission with Specialization in Marketing ***
As explained earlier, almost all institutes select students on the basis of their performance in Entrance Test, Group Discussion, and Personal Interview.
While not all institutes conduct a separate entrance test and might accept scores of any of the nationally conducted Entrance Test, each Institute does call students for rounds of Group Discussion and/or Personal Interview.
An estimate of the weight-age given to performance and Academic performance while preparing the final list of selected candidates is given below.
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Process |
Weightage |
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Entrance Test |
60-70% |
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GD/PI/Essay Writing |
5-10% |
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Academic Performance |
10-15% |
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Work Experience |
5-10% |
So now it is the only appropriate time to take the correct decision so that you can have a great future ahead. Get in touch with our Career Guidance Experts to Get Direct Admission in Top MBA Colleges of Bangalore, by booking an appointment at our offices in Bangalore, Pune, and Delhi.
Contact us at Ace1Guru +91-9742479101(Ankit Mishra) / +919742886036 (Anis)/+91-9035556036 (Mayur Gautam) or email us at contact@trump.net.in and we will get in touch with you within 48 hours.
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MBA Admission through Management Quota or Donation
Management Quota Direct Admission for MBA Human Resource