Direct MBA Admission Top College Specialization in Marketing
Earn MBA Degree in Marketing Specialization to be a Marketing Manager, Brand Manager, or Business Development Manager…etc in an organization around the globe. Get Details about Direct MBA Admission Top College Specialization in Marketing in Bangalore, Mumbai, Pune, Delhi-NCR, and other parts of the country. Contact us at Ace1Guru+91-9742479101(Ankit Mishra) / +919742886036 (Anis)/+91-9035556036 (Mayur Gautam) /
In the series of articles on MBA specialization, after Top Colleges for MBA in Finance; today we are going to bring you about MBA in Marketing, Scope of MBA in Marketing, MBA Marketing Job areas, Salary Packages after MBA Marketing degree and at the end we will also discuss the Top MBA Colleges in India offering MBA in Marketing Management.
MBA in Marketing Management
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MBA in Marketing Management is one of the most common specializations or concentrations in Business Administration Education. As the name itself says that it’s all about the marketing and promotion of the products and services that an organization manufacturing and offering to consumers for understanding their demands and behaviour.
“MBA in Marketing Management is the subject of sales & services, promotions, Advertising and consumer behavior study”.
An MBA in Marketing caters the students with advanced studies of courses like advertising, marketing communications and research, as well as branding. The curriculum may vary, but are directed to assist students in the advancement of a career in the marketing field. MBA in Marketing is the proactive part of any organization because the marketing department of the company is responsible for transforming consumer needs into products and services, the firm can profitably offer, and effectively delivering and promoting those offerings to the marketplace.
MBA in Marketing is likely to be the first choice of the MBA aspirants as the job opportunities are many along with the advantage of exploring varied sectors that it provides. The real skill required in this field is ability of the students to be good at playing with words so that they can win over the people around them or convince them.
Scope of MBA in Marketing
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MBA in marketing specialization can help the students to learn about sales, different marketing fields and its inter-related extents or scopes, business and management skills required for Marketing Executives. This course provides excellent visions of tactics those can be applied for sales, promotions, and advertising and branding as well as generating the demand among consumers of the products and services. In sort the scope of MBA in Marketing is enormous, but it depends on the individual’s capabilities and abilities.
Career Options or Job Prospects after MBA in Marketing
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MBA in marketing graduates can develop their career in the different Industries sectors ranging from FMCG, Retail, Banking, Travel and Tourism, Hospitality, IT and ITes, Media, PR and Advertising, Consulting, Market Research, etc. into the different Job Profiles or Posts such as:
Marketing Manager
** Direct MBA Admission Top College **
The Marketing Managers focuses on servicing and managing the relationship of the existing consumers. They are utilizing their skills in International marketing, market strategy, customer satisfaction & retention and emerging technologies. This Job Position requires intensive knowledge of market strategy and consumer management.
Market Research Analyst
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After completion of MBA Degree with specialized in Marketing Management one can join as Market Research Analyst. They are responsible for design, implementation and analysis the marketing to provide ideas and support for the development of business strategies and plans to the company. They are using wide methods to obtain customer’s data by phone, mail, internet survey, or setting booths in public places like shopping malls and analyze data on past sales to predict future sales.
Brand Manager
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As a Brand Manager the MBA in marketing graduates are responsible for promotion and positioning of the activities which includes Advertising, Media, Market Research, etc. to gather the information about the consumer interests or demands in different areas and display their brands in target places.
Sales Manager
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Being a Sales Manager one will be responsible for a large number of activities like providing effective customer service and monitoring schemes in retail trade and distributors and reporting competitor activities, assessing and fixing sales targets, developing and monitoring business development, etc. Those who are opting for sales after MBA in Marketing need to be bent on customer focus and should have genuine interest on customer’s problems.
Product Manager
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A Product Manager is responsible for the profitability and market growth of a product line. They coordinate and manage a number of diverse divisions of a company to ensure the efficient and timely flow of a product to market.
Media Planning
** Direct MBA Admission Top College **
Media Planning is an important part of a company for marketing strategy. It plays a vital role in advertising and promotion of a product or service. It involves in designing of a plan that shows how advertising time and space in selected media and which vehicles contributes to the achievement of marketing objectives in an advertising campaign. In sort it is a tool that allows advertiser to select the most suitable media to communicate the message in adequate frequency toward the highest number of potential consumers at the lowest cost.
Salary Packages after MBA in Marketing
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Salary Packages of MBA marketing graduates may vary depends on the experience and skills of the candidate. The salary packages also depend on the other parameters like innovativeness, creativeness, etc. The salary packages range between 2 lakhs to 1 crore INR annually depending on the experience, skills and designation.
| Designation or Job Title | Salary Packages Range (per annum) |
| Marketing Manager | Rs. 2,38,390 – Rs. 19,57,428 |
| Marketing Executive | Rs. 1,82,461 – Rs. 6,01,659 |
| Area Sales Manager | Rs. 2,55, 969 – Rs. 12,15,566 |
| Regional Sales Manager | Rs. 4,20,107 – Rs. 11,86,436 |
| Business Development Manager | Rs. 2,48,772 – Rs. 15,28,886 |
| Research Analyst | Rs. 1,67,927 – Rs. 7,50,663 |
| Senior Business Analyst | Rs. 4,35,027 – Rs. 15,13,361 |
| Brand Manager | Rs. 3,55,602 – Rs. 20,04,086 |
| Reference: www.payscale.com |
The initial pay package will be low as you know that it is all about the business revenue and the profit that you help in generating for, but the opportunity of promotions are quite high. The earning opportunities are limitless, what matters most is the skills and the ability to meet targets.
Top Recruiters for MBA Marketing
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The number of recruiters for MBA Marketing is many as the demand for marketing always exists and is never going to fall down. No matter whether it is the real estate or the banks, every business needs a candidate who can make their product popular in the market. Some of the most popular and favoured Indian and overseas recruiters are:
- Tata Consultancy Services ** Direct MBA Admission Top College **
- Reliance Industries Limited ** Direct MBA Admission Top College **
- State Bank Groups ** Direct MBA Admission Top College **
- Nestle ** Direct MBA Admission Top College **
- Nokia ** Direct MBA Admission Top College **
- Samsung ** Direct MBA Admission Top College **
- HSBC ** Direct MBA Admission Top College **
- Pfizer ** Direct MBA Admission Top College **
- Bank of America ** Direct MBA Admission Top College **
- Sony ** Direct MBA Admission Top College **
- Ranbaxy ** Direct MBA Admission Top College **
- KPMG ** Direct MBA Admission Top College **
- Raymond Limited ** Direct MBA Admission Top College **
- Redington ** Direct MBA Admission Top College **
- Deloitte ** Direct MBA Admission Top College **
- Merrill Lynch & Co. ** Direct MBA Admission Top College **
- Boston Consulting Group ** Direct MBA Admission Top College **
- McKinsey & Company ** Direct MBA Admission Top College **
Top B-Schools / MBA Colleges in India for Marketing Management
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Almost all MBA Colleges or Business Schools (B-Schools) provide a course with marketing specialization. Top Private Indian MBA Colleges or Universities other than IIMs offering MBA in Marketing Management:
- Xavier Labour Research Institute (XLRI), Jamshedpur
- Faculty of Management Studies (FMS), Delhi
- Management Development Institute (MDI), Gurgaon
- SP Jain Institute of Management and Research (SPJIMR), Mumbai
- Indian Institute of Foreign Trade (IIFT), Delhi & Kolkata
- National Institute of Industrial Engineering (NITIE), Mumbai
- Symbiosis Institute of Business Management (SIBM), Pune
- Institute of Management Technology (IMT), Ghaziabad
- Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
- Mudra Institute of Communication (MICA), Ahmedabad
- Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
- Shailesh J. Mehta School of Management (SJMSOM), IIT Bombay, Mumbai
- Symbiosis Centre for Management and Human Resources Development (SCMHRD), Pune
- Xaviers Institute of Management (XIMB), Bhubaneswar
- Goa Institute of Management (GIM), Goa
- Department of Management Studies, IIT Delhi
- Vinod Gupta School of Management, IIT Kharagpur
- KJ Somaiya Institute of Management Studies and Research, Mumbai
- Great Lakes Institute of Management (GLIM), Chennai
- Symbiosis Institute of Business Management (SIBM), Bangalore
- TA Pai Management Institute (TAPMI), Manipal
- International Management Institute (IMI), Delhi
- LN Welingkar Institute of Management Development and Research, Mumbai
- FORE School of Management (FORE), Delhi
- Institute of Rural Management Anand (IRMA), Anand
- Xavier Institute of Management & Entrepreneurship (XIME), Bangalore
- Symbiosis Institute of Management Studies (SIMS), Pune
- Loyola Institute of Business Administration (LIBA), Chennai
- Birla Institute of Technology and Science (BITS), Pilani
- Lal Bahadur Shastri Institute of Management (LBSIM), Delhi
- ICFAI Business School, Hyderabad
- Xavier Institute of Social Service (XISS), Ranchi
- Bharthidasan Institute of Management (BIM), Trichy
- Institute for Financial Management and Research (IFMR), Chennai
- Institute of Management Technology, Nagpur
- University Business School (UBS), Chandigarh
- Birla Institute of Management Technology (BIMTECH), Noida
Also Read:
- Direct MBA Admission in Top B-Schools of Delhi
- Direct MBA Admission in Top B-Schools of Mumbai
- Direct MBA Admission in Top B-Schools of Pune
So now it is the only appropriate time to take the correct decision so that you can have a great future ahead. Get in touch with our Career Guidance Experts for Direct Admission in Top MBA Colleges in India, by booking an appointment at our offices in Bangalore, Pune and Delhi. Contact us at Ace1Guru+91-9742479101(Ankit Mishra) / +919742886036 (Anis)/+91-9035556036 (Mayur Gautam) /
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